SCOTT RUDIN and AMY PASCAL
Last month, Sony Pictures became the victim of a massive hack into its computer systems and the company’s dirty laundry has been incrementally aired over the web ever since. Fascinating details of the inner workings of a major Hollywood studio concerning salaries, material, talent, and politics have emerged and become a dynamic source of debate on the Interwebs.
One of the leaked e-mail threads, in particular, has stirred a tremendous amount of anger. Sony Pictures Chair, Amy Pascal and top Hollywood and Broadway producer Scott Rudin had a personal e-mail exchange where they both made a racist conjecture about Barak Obama’s taste in films. In light of a recent Hollywood Reporter cover story where my old friend Chris Rock penned an essay that spelled out the reality that Hollywood was a town filled with racist liberals who, on the whole, continue to exclude blacks from decision-making positions, both Pascal and Rudin look like country club rednecks who secretly have the confederate flag hanging over their fireplaces. Ironically, the event that prompted the poorly chosen private joke was a high-powered fundraiser for Obama that Pascal would be attending later. After the story hit the web, both Rudin and Pascal issued apologies the next day.
Yesterday morning, after I posted an account of the TV producing powerhouse, Shonda Rhimes accusation that the press had been less than forthcoming by describing Rudin and Pascal as “insensitive” rather than “racist” when she Tweeted, “U can put a cherry on a pile of shit but it don’t make it a sundae,” a young Facebook friend of mine inquired, “Where’s the NAACP on this?”
When I responded, “What do they need to do? They apologized. It’s over.”
My friend was not too pleased with my response and posted, “Racism isn’t over. Wish it were that simple.”
In my opinion, that’s not debatable but it is an oversimplification. I don’t apologize for racists, but I think there’s more at work here so I answered, “And what would you suggest? Will Smith, Jamie Foxx and Jay-Z are involved in Sony’s biggest Christmas movie (Annie). Idris Elba, Taraji P. Henson, and Beyoncé have all worked with Screen Gems (a Sony division), any complaints from them? Scott Rudin has produced the new Chris Rock movie (Top Five), you expecting to hear anything from Chris? Pharrell had Sony’s biggest record this past year, worked on the last Spider-Man soundtrack, and hired Alicia Keys and Kendrick Lamar, you expecting to hear anything from them?”
He’s a smart kid, but an outsider whose reply indicated that he was less than impressed, “Facetiously, I suggest we say and do nothing and continue to receive handouts. Mere pittance. I say resoundingly, that there are more Alicia Keys, Kendrick Lamars, Elbas, Foxxs…out there. While I love all of those individuals that you and I named, I suggest Hollywood stop going to the same individuals and let everyone on, not just Alicia, Idris, Lamar etc…. There are so many talented artists out there and they are being hindered and suffocated by the Pascals and Rudins of the world. Racism is subtle and cunning.”
It was early yesterday morning, and I didn’t have time to explain to my earnest friend the idea of bankability, the requirements to open a movie or that none of the previously mentioned artists were “let” in. No, they worked, clawed, fought and got themselves in a position where their talent was not only noticed but in demand. So I hit him with this, “I do not disagree that it’s cunning. I asked what would you do, not what you would have Hollywood do. You protest against policies not e-mails. Annie is not a pittance, and Will Smith is not taking handouts he is partnered with Sony management. Is there a need for more black involvement in Hollywood? Sure. Will boycotting Sony achieve that? I’m not sure it will. The real issues are these; 18 Sony employees in management are making north of half a million a year, none of them is black, and only one is a woman. Amy Pascal jokingly inquired of Rudin about what should she say to Obama because she doesn’t have enough black people in her circle. Entertainment is a closed network and cash intensive. If you know of independent third party financing that is really interested in serious entertainment driven by black creativity, let me know. I can help ’em get in the game quickly. You certainly can make your mark independently, but if you want to have true international success, you at some point will have to work within a corporate structure, and that means racists. Previously, the closest thing to this was the Imus situation and Donald Sterling neither of whom had the good sense to apologize. Rudin and Pascal have. Don’t expect to hear from the Hollywood NAACP on this they want to work.”
Are they racists? Perhaps. Was their exchange loaded with racist attitudes? Definitely. Are they discriminatory? That is the more important question, and in that regard the answer is less clear. Sony has helped Will Smith become a wealthy and powerful mogul. Before the hacking “Annie” was set to make a fortune for Smith, his producing partner Jay-Z and the film’s star, Jamie Foxx. Sony has also been instrumental in channeling the mega-wattage of Kevin Hart into films. Rudin has brought Denzel Washington, Chris Rock and Whoopi Goldberg to Broadway, remade “Shaft” with Samuel L. Jackson, has a film version of the ’70s TV series “Good Times” in development, and is working with a friend of mine to develop a musical version of a classic ’70s blaxploitation film for the big screen. Though Pascal and Rudin’s private e-mails reveal racist attitudes that are troubling their practices are not exactly discriminatory.
Barak Obama’s white house called Pascal and Rudin’s apologies, “appropriate”. I would have to agree. In addition to Pascal’s written apology, she also called Rev. Al Sharpton and Rev. Jesse Jackson to offer her apologies to them as well. Sharpton issued a statement that indicated that she needed to meet with him. That’s code for, “Hit me with a consultant’s check, hire my people, and I’ll help this go away for you.” Here’s where I am with it: If Al puts the bite on her for more gigs, access and content then this was all a good thing. I personally don’t care what the contents of her personal e-mails are as much as I care that her production budget, marketing budget, and slate are both more inclusive and more reflective of where we are right now.
These are heated times we live in. Race and class based discrimination seen through the lens of new technology and Social Media has various factions of society at each other’s throats. Cop killers are getting away with murdering black people, and in response, people of good will of all colors, and from varied backgrounds are uniting in solidarity for justice. Students, artists, athletes, workers, intellectuals and politicians have all participated in demonstrations, die ins, I can’t breathe ins and marches of some sort since the Staten Island and Ferguson grand jury decisions were made public.
Later today, three marches in Boston, New York and Washington will continue to illuminate the corrupt practices of the criminal justice system, and mount public pressure on elected officials to address the will of the people. Despite the long hard journey ahead this is a moment that gives hope. For those of you who are uncertain of the usefulness and impact that these acts will eventually have, remember this: The Eric Garner grand jury decision was shared with the public last week, and since then, worldwide reaction has been stunning. If change does not come it won’t be because we didn’t fight for it. Personally, I remain hopeful and I’m encouraged by the amount of love that has been displayed on a global basis.
I have several friends who are participating in the organizing, the marching, protesting and the all out pursuit of justice for those who have been unjustly murdered, and their families. Hopefully, we will all get through this period in better shape than when we started. And if they are paying attention to the drama of the moment, maybe Amy Pascal and Scott Rudin will green light and produce a film of quality that depicts the struggle that we are going through. If they do, they should hire me as the music supervisor. I know what they are missing.
For Debbie, Sammy, Rush, Mike, Dream, The Justice League NYC, the inspired and the Freedom Fighters