In the late ’70s, I had a good friend and upstairs neighbor who was adventurous. Like many of us who’d grown up during the height of the Soul era, he was the type who wasn’t quite content with the Disco thing that had all the kids dancing, at the time, so he searched for more.
He listened to the Sex Pistols, the Ramones and Blondie, leaders of the Punk and New Wave movements, and began attending underground parties, in Queens and Manhattan, at unsanctioned and obscure locations that featured something called rapping. He had great stories. Seemed like he was having fun.
High school days ended all too quickly, and I went on to Boston, to college, and to make new friends in the local dance, radio and record communities. In the summer of ’79, my classmate, Jay Dixon, the current PD of New York’s Hot 97, invited me to join him on the air at WRBB-FM, Northeastern University’s 10 watt radio station. I played Jazz/Funk and Fusion records four days a week – the sort of stuff that Premiere and Q-Tip would eventually sample.
Time passed, and that fall, Steve Rifkind’s father and uncle’s diskery, Spring Records, released “King Tim III” by New York Funk clique, the Fatback Band. The record featured an MC in the break and change was in the wind.
The next month, a Soul music company, All Platinum Records that had fallen on hard times, and was located in my hometown, reorganized as Sugar Hill Records and released the game changing “Rappers Delight” by the Sugar Hill Gang. The change that Fatback promised came quickly, and through attending college parties, I began to see and experience what my upstairs neighbor had already known about.
Three years later, I was working in the promotion department of Sugar Hill Records, and I entered the Hip Hop community for life. My journey led me to cross paths with my mentor Russell Simmons, and I joined him and his partner, Rick Rubin in launching their Def Jam Recordings company.
Today, over thirty years later, I am Special Advisor to the Zulu overlord, Afrika Bambaataa, in his effort to erect a Universal Hip Hop Museum, in the Bronx, the place where it all started.
To do what must be done, we need to raise funds. Through the I’m In campaign, our initial objective is to design and build a virtual online museum, in advance of breaking ground for a physical space. To help us reach that goal, we have launched a Rockethub crowdfunding campaign at http://www.rockethub.com/projects/44101-i-m-in-support-the-universal-hip-hop-musuem We intend to raise $50,000 in the next 90 days, and $500,000 by years end.
This Saturday, in the Mott Haven section of the Bronx, along with our partners SoBro, we are hosting a Living Legends Of Hip Hop Block Party that will feature; Video Music Box legend, Uncle Ralph McDaniels, Kurtis Blow, Melle Mel, Grandwizzard Theodore and the planet rocker, Afrika Bambaataa and his Soul Sonic Force.
Join us if you can, donate if you can’t. Doing both would be the best choice. It should be fun.
Hip Hop has grown up in ways that were inconceivable on that day when I first heard “Rappers Delight” not all of them good. The time has come for serious and reverential curation, protection and presentation of this thing of ours. We intend to do it. Please help us in our cause.